Social Media Management Program: Let Us Build Your Brand While You Build Your Business

From Social Media Stress to Business Success

You know social media is important. You've read the statistics. You understand that your competitors are posting regularly and building engaged followings while you're... well, not.

You've tried to keep up:

• You post something when you remember
• You take photos on your phone between jobs
• You write captions quickly without much strategy
• You go weeks without posting, then feel guilty and post three times in one day
• You never quite get around to responding to comments or messages

The result?

Your social media profiles exist, but they're not really working for you. They're not generating leads, building brand awareness, or driving customers through your door.

Meanwhile, you're:

• Running your business
• Managing employees
• Serving customers
• Handling emergencies
• Doing paperwork
• Living your life

When exactly are you supposed to become a social media expert too?

You're not. That's what our Social Media Management Program is for.

What Is Social Media Management?

Social Media Management is a comprehensive service where our team of content creators, strategists, and community managers handles every aspect of your social media presence:

Content Strategy Development — Custom plan aligned with your business goals
Professional Content Creation — High-quality posts, graphics, and captions
Consistent Posting Schedule — Regular content (3-7x per week) on autopilot
Community Management — Responding to comments, messages, and mentions
Analytics & Optimization — Tracking performance and improving results
Paid Advertising (Optional) — Strategic ad campaigns to accelerate growth

In short: We become your dedicated social media team, creating professional content and building your online presence while you focus on what you do best—running your business.

How It Works: Your Social Media on Autopilot

Phase 1: Discovery & Strategy (Week 1)

What We Do:

1. Brand Deep Dive

• Interview you about your business, values, and voice
• Review your current social media presence (if any)
• Analyze your competitors' social media strategies
• Identify your target audience demographics and psychographics

2. Platform Selection

• Recommend optimal platforms based on your industry and audience
• Focus resources on platforms with highest ROI for your business type
• Create or optimize profiles on selected platforms

3. Content Strategy Development

• Define content pillars (3-5 core themes we'll post about)
• Create tone/voice guidelines
• Develop content calendar framework

4. Goal Setting

• Define measurable success metrics (followers, engagement, website clicks, leads)
• Establish realistic growth targets
• Align social strategy with broader marketing objectives

Your Investment: 30 minutes for initial strategy call

Our Output: Complete social media strategy document

Phase 2: Content Creation & Launch (Weeks 2-4)

What We Do:

1. Professional Content Creation

Each week, we create:

• 3 custom posts (depending on your plan tier)
• Professional graphics designed in Canva or Adobe Creative Suite
• Engaging captions optimized for platform algorithms
• Relevant hashtags researched for maximum discoverability
• Call-to-action elements that drive desired customer behaviors

Content Types We Create:

📸 Photo Posts:

• We use your photos (before/afters, team shots, completed work)
• We create branded graphics (quotes, tips, announcements)
• We design professional templates that maintain brand consistency

🎥 Video Content:

• Short-form videos (Reels, TikToks, Stories)
• Edited with captions, music, and branding
• Optimized for each platform's specifications

📝 Text Posts:

• Engaging questions that spark conversation
• Educational tips and industry insights
• Behind-the-scenes stories
• Customer spotlights and testimonials

📊 Informational Content:

• Infographics explaining complex concepts
• Carousel posts with multiple slides
• Statistics and data visualizations
• Comparison charts and guides

2. Content Calendar Management

• All content scheduled in advance using professional tools
• Optimal posting times based on when your audience is most active
• Strategic mix of content types to maximize engagement
• Flexibility to adjust for timely events or opportunities

3. Brand Consistency

Every piece of content:

• Uses your brand colors and fonts
• Reflects your unique voice and personality
• Includes your logo or branding elements
• Maintains professional quality standards

Phase 3: Community Management (Ongoing)

Great content is only half the equation. Engagement is what builds relationships and converts followers into customers.

What We Do:

Daily Monitoring:

• Check all platforms for new comments, messages, and mentions
• Respond to customer inquiries within 4 hours during business hours
• Engage with followers who interact with your content

Comment Management:

• Reply to all comments on your posts
• Ask follow-up questions to keep conversations going
• Handle customer service issues professionally
• Flag urgent matters for your immediate attention

Direct Message Handling:

• Respond to DMs with helpful information
• Qualify leads and direct them to book/call/visit
• Escalate complex questions to you as needed
• Maintain professional, on-brand communication

Reputation Protection:

• Monitor for negative comments or reviews
• Respond professionally and empathetically
• Address concerns before they escalate
• Report spam or inappropriate content

Proactive Engagement:

• Like and comment on posts from customers who tag you
• Engage with local community accounts
• Participate in relevant conversations
• Build relationships with complementary businesses

Phase 4: Analytics & Optimization (Monthly)

What We Track:

Growth Metrics:

• Follower count (net new followers)
• Follower growth rate (% increase month-over-month)
• Reach (unique accounts who saw your content)
• Impressions (total times content was viewed)

Engagement Metrics:

• Likes, comments, shares, saves
• Engagement rate (% of followers interacting)
• Most engaging content types and topics
• Best-performing posts

Conversion Metrics:

• Link clicks to your website
• Profile visits
• Phone calls initiated from social
• Direction requests
• Messages received

Audience Insights:

• Demographic breakdown (age, gender, location)
• Peak activity times
• Device usage (mobile vs. desktop)
• Top geographic locations

Strategy Refinement:

Based on data, we continuously optimize:

• Content types (more of what works, less of what doesn't)
• Posting times (when your audience is most active)
• Topics and themes (what resonates most)
• Hashtag strategies (maximum discoverability)
• Call-to-action approaches (what drives action)

What Content We Create: Real Examples

Example 1: Local HVAC Company

Monday - Educational Tip: 📝 Post: "Is your energy bill higher than usual? Here are 5 signs your HVAC system might be inefficient:

1. Uneven temperatures between rooms
2. Strange noises when system runs
3. Excessive dust in your home
4. System runs constantly
5. Age over 15 years

If you're experiencing any of these, it might be time for a tune-up or replacement. DM us for a free consultation! ❄️🔥"

📸 Image: Branded graphic with the 5 signs listed clearly

Result: 47 likes, 12 comments asking questions, 3 DMs requesting quotes

Wednesday - Before/After: 📝 Post: "Another happy customer with ice-cold AC! 🎉 This system was on its last legs—20 years old and struggling through the heat wave. We installed a new energy-efficient unit and their home is comfortable again (plus they'll save $50+/month on energy bills!). Swipe to see the transformation ➡️"

📸 Images: Carousel with old system, new system, happy customer (with permission)

Result: 89 likes, 23 comments ("Love the work!", "Who do I call?", "How much does this cost?"), 6 new inquiries

Friday - Team Spotlight: 📝 Post: "Meet Mike! 👷‍♂️ Mike has been with ABC Heating & Air for 8 years and is one of our lead technicians. He's certified in HVAC and has a passion for helping homeowners stay comfortable year-round. Fun fact: Mike once fixed an AC unit during a power outage using a generator—now that's dedication! Thanks for being awesome, Mike! 🙌"

📸 Image: Professional photo of Mike in uniform, smiling

Result: 56 likes, 18 comments (customers recognizing Mike, praising his service), massive morale boost for Mike and the team

Example 2: Local Restaurant

Tuesday - Mouthwatering Food Photo: 📝 Post: "Taco Tuesday just got better 🌮✨ Our new Chipotle Shrimp Tacos are HERE and they're incredible. Fresh gulf shrimp, house-made chipotle aioli, pickled red onions, and cilantro on handmade tortillas. Available all day today—come get 'em!

📍 123 Main St, Downtown
⏰ Open until 10 PM
📞 555-1234 for to-go orders"

📸 Image: Stunning photo of the tacos with dramatic lighting

Result: 134 likes, 41 comments ("I need these in my life", "Heading there now!"), restaurant reports busiest Tuesday in months

Thursday - Behind-the-Scenes: 📝 Post: "Ever wonder what goes into our homemade salsa? 🍅 Chef Maria starts every morning at 5 AM roasting fresh tomatoes, jalapeños, and garlic. Then she hand-chops cilantro and onions—nothing processed, everything fresh. THAT'S why it tastes so good! 😋 Watch her in action ➡️"

🎥 Video: 30-second time-lapse of salsa preparation with upbeat music

Result: 203 likes, 67 comments, 89 shares (highest-performing content of the month), local food blogger features the restaurant

Saturday - Customer Shout-Out: 📝 Post: "We LOVE our regulars! 💕 Jovan and Jordan have been coming in every Friday night for 3 years (and always order the enchiladas 😄). Thank you for being part of our family! Tag someone who deserves a shout-out from their favorite restaurant 👇"

📸 Image: Jovan and Jordan with their meal (photo taken with permission)

Result: 91 likes, 54 comments (customers tagging friends, asking for shout-outs), strengthens community loyalty

Example 3: Professional Service (Attorney)

Monday - Legal Tip: 📝 Post: "Estate Planning Myth: 'I don't need a will—everything will go to my spouse automatically.' ❌

Reality: Without a will, your state's intestacy laws decide who gets what—and it might not be what you'd want. Plus, it creates unnecessary stress for your family during an already difficult time.

A simple will ensures: ✅ Your assets go where YOU want ✅ Your minor children have guardians YOU choose ✅ Your family avoids lengthy probate battles

Don't leave it to chance. Protect the people you love. 💙"

📸 Image: Clean, professional graphic with key points

Result: 34 likes, 8 comments, 2 consultation bookings

Wednesday - Case Success (Anonymous): 📝 Post: "Client Win! 🎉 We recently helped a client navigate a complex custody arrangement that protected their children's best interests. While we can't share details, we can share their message:

'Thank you for fighting for my kids. I felt heard, supported, and confident throughout the entire process.'

THIS is why we do what we do. If you're facing a family law issue, know that you don't have to go through it alone. We're here to help."

📸 Image: Quote graphic with testimonial (anonymized)

Result: 28 likes, 12 comments (many saying "I needed to hear this"), 3 new consultations scheduled

ROI: Will This Pay For Itself?

Let's run the numbers:

Growth Package ($899/month):

Question 1: What's the average value of a new customer?

Example: Average job = $800, customers return 2x per year for 3 years = $4,800 lifetime value

Question 2: How many new customers per month would you need to break even?

• Profit margin: 35% = $1,680 profit per customer
• Break-even: $899 ÷ $1,680 = 0.53 customers per month (essentially, one customer every 2 months)

Question 3: Is it realistic that professional social media would generate at least one customer every 2 months?

Absolutely. Most clients see far more than that.

Conservative Results (Based on Client Averages):

Month 1-3 (Building Phase):

• Follower growth: 100-300 new followers
• Website clicks: 50-150 per month
• Direct inquiries: 2-5 per month
• New customers: 1-2 per month

Month 4-6 (Growth Phase):

• Follower growth: 150-400 new followers
• Website clicks: 100-250 per month
• Direct inquiries: 5-10 per month
• New customers: 3-6 per month

Month 7-12 (Maturity Phase):

• Follower growth: 200-500+ new followers
• Website clicks: 150-400+ per month
• Direct inquiries: 8-15+ per month
• New customers: 5-10+ per month

12-Month Impact (Conservative):

• New customers: 40-80
• Average value: $800 per customer
• Gross revenue: $32,000 - $64,000
• Program cost: $10,788 (12 months + setup)
• Net gain: $21,000 - $53,000
• ROI: 200-500%

And this doesn't account for:

• Increased brand awareness (hard to quantify but extremely valuable)
• Improved customer loyalty (existing customers seeing you stay top-of-mind)
• Employee morale (team members seeing positive customer feedback)
• Competitive positioning (outpacing competitors who aren't active)

Real Client Results

Case Study 1: Local Plumbing Company

Before Program:

• 247 Facebook followers
• Sporadic posting (1-2x per month)
• Minimal engagement
• No measurable leads from social media

After 12 Months (Growth Package):

• 1,834 followers (+643% growth)
• Consistent posting (5x per week)
• Average 45 engagements per post
• 23 documented customers directly from social media
• Additional revenue: $38,000+
• ROI: 354%

Owner Quote:

"I tried doing social media myself for years and got nowhere. Three months after hiring Apex, customers were calling and saying 'I've been following you on Facebook!' Now social media is one of our top lead sources. Best decision we made."

Case Study 2: Local Restaurant

Before Program:

• 892 Instagram followers
• Photos posted occasionally (quality varied)
• Low engagement
• Not driving reservations

After 6 Months (Premium Package):

• 3,401 followers (+281% growth)
• Professional food photography posted daily
• Average 180 likes per post, 25+ comments
• 40% increase in weekend reservations
• Featured by local food bloggers (organic reach)
• Customers regularly mention "I saw you on Instagram!"

Owner Quote:

"Our food always looked good in person, but we couldn't capture it on camera. Apex's content makes our dishes look AMAZING. Customers literally bring their phones in and say 'I want what's in this post!' Our weekend nights went from 60% booked to sold out."

Case Study 3: B2B Professional Services

Before Program:

• Minimal LinkedIn presence
• No content strategy
• Relying entirely on referrals

After 9 Months (Growth Package - LinkedIn Focus):

• 2,100+ company page followers
• Thought leadership content positioning CEO as industry expert
• Average 500+ impressions per post
• 12 inbound leads from LinkedIn
• 4 converted to clients (average $15,000 contracts)
• Additional revenue: $60,000
• ROI: 558%

CEO Quote:

"LinkedIn seemed like a waste of time until Apex showed us how to do it right. Now we're getting inquiries from companies we never would have reached otherwise. One client alone paid for the entire year of service."

Why Choose Apex Media Solutions?

1. We Understand Local Businesses

We're not a generic social media agency. We specialize in local businesses like yours:

• Service businesses (contractors, home services, medical, professional services)
• Retail and e-commerce
• Restaurants and hospitality
• B2B local companies

We know what works in your market, for your customer base, and within your budget.

2. We're Already Managing Your Digital Marketing

Social media doesn't exist in isolation. It's part of your complete digital ecosystem:

• SEO: Social signals support search rankings
• Reputation Management: We integrate reviews into social content
• Local Visibility: Social media reinforces your Google Business Profile
• Website Traffic: Social posts drive qualified visitors to your site

Since we're already managing your other digital marketing, we can create a cohesive, integrated strategy that maximizes every dollar you spend.

3. You Have a Dedicated Team

You're not getting a freelancer or a junior marketer juggling 50 accounts. You get:

• Content Strategist who plans your content calendar
• Graphic Designer who creates your visuals
• Copywriter who crafts your captions
• Community Manager who engages with your followers
• Your Digital Marketing Manager who oversees everything and reports to you

4. We're Local

We understand your market, your competitors, and your customers. We can:

• Feature local landmarks and references
• Participate in community events
• Engage with local influencers and partners
• Create geographically-relevant content

National agencies can't replicate this local knowledge.

5. Proven Results

We've managed social media for dozens of local businesses across industries. We know:

• What content performs best for service businesses
• Optimal posting times for local audiences
• How to turn followers into customers
• How to measure and prove ROI

You're not our experiment—you're benefiting from years of tested, optimized strategies.

Common Questions

Q: Can I provide input on content, or do you create everything independently?

A: You can be as involved or hands-off as you like:

• Hands-off: We create everything and post it (you approve strategy upfront, then we execute)
• Collaborative: We create content, send it to you for approval before posting
• Partnership: We work together—you provide ideas/photos, we polish and post them

Most clients start collaborative and transition to hands-off once they trust the process.

Q: What if I don't have good photos or videos?

A: We can work with what you have:

• Your photos: We edit and enhance them professionally
• Stock photos: We use high-quality stock images with your branding
• Graphics: We create designed posts that don't require photos
• Content shoot: We can arrange professional photography (add-on service)

Most phones take great photos—you don't need professional equipment. We'll guide you on what to capture.

Q: How do you learn my brand voice?

A: During our initial strategy session, we'll:

• Ask about your personality and values
• Review any existing content you like
• Discuss what tone feels right (professional, casual, humorous, authoritative, etc.)
• Create sample posts for your approval
• Refine until it feels authentically "you"

After a month or two, most clients say "It sounds exactly like me!"

Q: What if I need to post something urgent (sale, closure, etc.)?

A: You can:

• Text/call your community manager directly
• We'll create and post urgent content within 2-4 hours
• Emergency situations (weather closure, etc.) get immediate priority

Q: Do you guarantee follower growth?

A: We don't guarantee specific numbers (anyone who does is likely using fake followers). We DO guarantee:

• Professional, consistent content
• Strategic posting schedule
• Active community management
• Monthly growth tracking and optimization

Organic growth depends on factors like your industry, location, and how long you've been on social media. But our clients average 20-40% monthly growth in the first 6 months.

Q: Can I cancel if it's not working?

A: Yes. Our contracts are month-to-month with 30 days' notice. If you're not seeing results or decide social media isn't right for your business, you can cancel anytime.

That said, social media is a long-game strategy. We recommend committing to at least 3-6 months to see meaningful results.

Q: What about negative comments or trolls?

A: We handle them professionally:

• Legitimate concerns: We respond empathetically and offer to resolve privately
• Trolls/spam: We hide or delete (depending on severity)
• Serious reputation issues: We escalate to you immediately
• Crisis situations: We have response protocols to protect your brand

Q: Will you respond to DMs and comments pretending to be me?

A: We respond on behalf of your business (from your business account), not impersonating you personally. Responses are professional, helpful, and on-brand.

For complex questions requiring your specific expertise, we'll say "Let me check with [Owner] and get back to you" or direct them to call/email you directly.

Getting Started

Step 1: Strategy Consultation (Week 1)

Schedule a call with your Digital Marketing Manager to:

• Discuss your business goals and target audience
• Review your current social media presence
• Recommend optimal package tier
• Answer all your questions

Step 2: Onboarding (Weeks 1-2)

Once you're enrolled:

• Complete strategy questionnaire
• Provide brand assets (logo, colors, photos)
• Set up platform access
• Review and approve initial content samples

Step 3: Content Launch (Week 3)

We begin posting:

• First batch of content goes live
• Community management begins
• You start seeing engagement and growth
• We monitor, optimize, and report results

Step 4: Monthly Optimization (Ongoing)

Every month:

• Performance report delivered
• Strategy call to discuss results
• Content calendar for next month
• Continuous improvement based on data
  

The Bottom Line

You started your business because you're great at what you do—not because you wanted to become a social media manager.

You have two choices:

Option 1: Keep doing what you're doing

• Sporadic posting when you remember
• Inconsistent brand presence
• Watching competitors build engaged followings
• Wondering why social media "doesn't work"
• Missing leads that go to businesses with stronger social presence

Option 2: Let professionals handle it

• Consistent, high-quality content
• Growing, engaged follower base
• Steady stream of new customers discovering you
• More time to focus on your business
• Measurable ROI on your investment

The reality: Social media done right is a lead generation machine. Social media done poorly (or not at all) is a missed opportunity.

The question isn't whether you need social media—you do.

The question is: Do you want to do it yourself, or do you want it done right?

Ready to Grow Your Brand?

Contact your Digital Marketing Manager or reach out to our team